WordPress.com opens up specific ad revenue channel for its publishers

WordPress.com introduced WordAds yesterday. WordAds is a program available to its publishers with custom domains that will allow them to begin monetizing their content and traffic. Through a partnership with Federated Media, publishers can apply to be part of the program.

While explaining their new program, they ripped on AdSense pretty badly.

We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.

The details of the program seem to be variable on a site-by-site basis and are not readily being disclosed. Will WordPress.com be taking a piece of the pie? Why does it cost so much to map a domain to a WP.com site ($17 for a new domain, $12 for a domain you already own)? Will a publisher be able to earn back the $17/year they have to pay for a domain? What is the payout threshold?

Selection will be based on level of traffic and engagement, type of content, and language used on a blog.  Some blogs may not be accepted. Entering the form below does not commit you to the advertising program. It just signals your interest in learning more.

While they might not have a very high opinion of Google AdSense, it has been funding my sites for years, made recent improvements, and works with small blogs that many ad companies gloss right over. It will be interesting to see when more WordPress.com blogs start rolling out these ads. I hope the program works out for them and their publishers, anything that gives them an edge in the battle against Tumblr.

Categories : Web
Posted by Jason Hamilton | November 29, 2011  |  No Comment

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