Microsoft will make the 2012 CES its last

The Official Microsoft Blog commented yesterday that the 2012 Consumer Electronics Show will be the last one where it delivers a keynote speech and has a large booth presence.

 We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.

The post states a few reasons why Microsoft is minimizing its CES presence. It’s not the right time or place for announcements, customers are more dynamic than a once a year event, and they might just be participating because it is something Microsoft has always done.

As we look at all of the new ways we tell our consumer stories – from product momentum disclosures, to exciting events like our Big Windows Phone, to a range of consumer connection points like Facebook, Twitter, Microsoft.com and our retail stores – it feels like the right time to make this transition.

The Consumer Electronics Show is put on by the Consumer Electronics Association which has released a statement confirming Microsoft’s minimal participation following the show coming this January.

In the fourteen years that we have invited Microsoft to deliver a keynote address at CES, the company has unveiled some great innovations, from operating systems to gaming platforms to mobile technologies.  Both CEA and Microsoft have agreed that the time has come to end this great run, and so Microsoft will not have a keynote at the 2013 CES.

This phrasing seems to leave for some room to read between the lines with a disagreement between Microsoft and the CEA. Perhaps it is just the media’s desire for drama.

Microsoft is an important member of CEA and we wish them all the best as they evolve their plans for new ways to tell consumer stories.  We also look forward to their CES keynote on January 9, 2012.



Categories : Business
Posted by Jason Hamilton | December 22, 2011  |  No Comment

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