Hasbro suing ASUS over Transformer Prime name

It is being reported that ASUS is being sued by toy-maker Hasbro for their use of the name ASUS Eee Pad Transformer Prime as infringing on the trademarks Hasbro holds for ‘Transformers’ and ‘Optimus Prime’.

ASUS’s tablet is the first Android tablet with an nVidia Tegra 3 quad-core processor. It featured a lot of high-end specs and was hopeful to compete against the iPad 3 with an early start but it has been met with numerous delays. The Eee Pad Transformer Prime was officially announced in early November which lists its full features.

Hasbro is seeking damages and a temporary injunction to prevent Asus from selling the tablet. The lawsuit was filed in Los Angeles federal court last week according to the report who received a statement from Hasbro.

“Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.”

The case is entered in the California Central District Court as Hasbro Inc v. Asus Computer International Inc et al.

Categories : Business
Posted by Jason Hamilton | December 22, 2011  |  No Comment

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