50 percent off Groupon stock price

Groupon opened at $28 per share earlier this month. Since then, it has done exactly like the daily deals it facilitates and cut the price to nearly half at $16/share.

Groupon’s big failing seems to come from its failure to embrace Black Friday and Cyber Monday. Rival daily deal site, Amazon-owned LivingSocial dominated Black Friday with several offers from national retailers. While new daily deal sites were popping up frequently, the trend seems to have reversed with daily deal sites shuttering their doors. Even Facebook’s Deals closed up shop at the end of August. Is Groupon just struggling through the daily grind even with the high consumer demand of holiday shopping or is it a sign of the end?

Categories : Business
Posted by Jason Hamilton | November 29, 2011  |  No Comment

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